Protecting Paradise: 10% for Coral Reefs
Because the ocean’s magic shouldn’t fade with the sunset.
The Problem
Coral reefs are the rainforests of the sea — home to 25% of marine life and a lifeline for coastal communities. But rising temperatures, pollution, and careless tourism are bleaching these vibrant ecosystems into ghost towns.
Fact to highlight: 50% of the world’s coral reefs have died in the last 30 years.
Did you know?
🌱 70% of all atmospheric oxygen is produced by the ocean! 🌊
🌊 Coral reefs support 25% of all marine life – yet cover less than 1% of the ocean floor. Your purchase helps protect this underwater metropolis.'
🌱 Coral reefs are the ocean’s love language – vibrant, alive, and essential. Let’s keep their colors from fading to gray.
🌊 500 million people rely on reefs for food, income, or coastal protection. Restoring them isn’t just eco-friendly—it’s humanitarian.
🌱 Every 2 seconds, a reef dies. But every purchase helps plant a new one. Time to outpace destruction.
🌊 Reefs reduce wave energy by up to 97%, shielding coastal communities from storms. Think of them as the ocean’s bodyguards.
🌱 The Great Barrier Reef is worth $56 billion – but its true value? Priceless. We’re investing in forever.
🌊 One coral reef can sequester 10x more carbon than a rainforest. Saving reefs = fighting climate change.
🌊 Corals are ancient survivors – they’ve existed for 485 million years. But today, 50% are gone. Let’s rewrite their story.
Saving our oceans begins with individual choices. Before WaveWear, I was:
✓ Hand-cleaning beaches solo - no organization, just stubborn hope
✓ Donating to ocean causes from my personal savings
✓ Designing my entire lifestyle around minimal impact (still car-free!)
Now, with your help, we're turning those small ripples into waves. Our 5% pledge is just Phase 1 - watch this space as we grow our impact.
Our Promise
So, for every piece you wear, we donate 10% to coral reef restoration.
This isn’t just jewelry—it’s a love letter to the ocean.
How It Works
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You shop → Your purchase funds reef-safe innovation.
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We partner → With scientists and NGOs planting resilient corals.
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The ocean thrives → One restored reef at a time.
Track Your Impact
Share your order number with us, and we’ll send you GPS coordinates of the reef your purchase helped restore!
Who We Work With
We’re proud to collaborate with pioneers in coral reef restoration – including organizations featured in Netflix documentaries, UN reports, and National Geographic.
Why we can’t name them yet:
Out of respect for their processes, we’ll announce partnerships once they're confirmed and joint campaigns are ready to launch.
Follow our journey to be the first to know.
Transparency Promise
We’ll share annual reports on:
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Total donated
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Corals planted
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Reef areas restored
No vague claims — just salty, sandy proof.
Shop Now → Wear Your Impact
Your jewelry shouldn’t just look good — it should do good.
